By The Numbers
Issue #13 - August 12, 2008
Announcing the 2007-2008 Gold Standard Award Winners
Congratulations to the 2007-2008 Gold Standard Award winners! These elite publications had the highest receivership, readership and purchasing percentage scores of Circulation Verification Council-audited publications last year.
The Camrose Booster, Camrose, Alberta, Canada
Daleville Sun Courier, Enterprise, Ala.
Southeast Sun, Enterprise, Ala.
Arkansas Business, Little Rock, Ariz.
Jewish News of Greater Phoenix, Phoenix, Ariz.
Fresno Magazine, Fresno, Calif.
El Clasificado, Los Angeles, Calif.
5280 Magazine, Denver, Colo.
Middletown Transcript, Middletown, Del.
Dover Post Company, Dover, Del.
Milford Beacon, Milford, Del.
Our Town News, Coral Springs, Fla.
In The Biz Magazine, Coral Springs, Fla.
Flagpole, Athens, Ga.
The Advertiser Network, Antioch, Ill.
Shopper's Review, Highland, Ill.
Chicago Windy City Guide, Northbrook, Ill.
NiteLife.org, West Chicago, Ill.
The Times, Frankfort, Ind.
Green Banner Publications, Pekin, Ind.
Chronicle Shopper, Leavenworth, Kan.
Quik Quarter Classifieds, Lafayette, La.
Where Y'at Magazine, New Orleans, La.
Action Unlimited - Concord, Concord, Mass.
The Reminder, Hastings, Mich.
Marshall Community Advisor, Marshall, Mich.
Morrison County Record, Little Falls, Minn.
Livewire, Jackson, Minn.
This Week's Shopping News, Fergus Falls, Minn.
Scotsman, Cambridge, Minn.
Webster-Kirkwood Times, St. Louis, Mo.
The Add Sheet, Columbia, Mo.
Buckley Newspapers, Hattiesburg, Miss.
Montana Senior News, Great Falls, Mont.
Up & Coming Weekly, Fayetteville, N.C.
The Jewish Community Voice of Southern NJ, Cherry Hill, N.J.
Cape May County Herald, Rio Grande, N.J.
Las Vegas Weekly, Henderson, Nev.
The Southampton Press, Southampton, N.Y.
The Daily News, Batavia, N.Y.
The Shopping Bag Advertiser, East Rochester, N.Y.
Genesee Valley Penny Saver, Avon, N.Y.
The New Standard, Columbus, Ohio
Portland Monthly, Portland, Ore.
Jewish Exponent, Philadelphia, Pa.
Leader-Courier, Elk Point, S.D.
Valley Town Crier, McAllen, Texas
Study Breaks Magazine, San Antonio, Texas
The World, Barre, Vt.
Times Press, West Bend, Wis.
Helmer Printing, Beldenville, Wis.
Grant Iowa Lafayette Shopping News, Platteville, Wis.
Wisconsin-Iowa Shopping News, Prairie du Chien, Wis.
Stateline News, Beloit, Wis.
Walworth County Advertiser, Delavan, Wis.
Action Shopper, Waupun, Wis.
Wisconsin Rapids Buyers' Guide, Wisconsin Rapids, Wis.
Wisconsin Jewish Chronicle, Milwaukee, Wis.
Buyer's Guide, Martinsburg, W. Va.
What It Takes to Earn the Gold Standard Award
CVC's Gold Standard Award is given only to publications that meet strict quantitative criteria for receivership and readership from paragraph 11 of the audit, distribution scores from paragraph 12 of the audit, and purchasing scores from question 2 or 3 of your readership study.
Publications that earn the exclusive Gold Standard Award represent less than 1 percent of CVC-audited publications. These publications have a proven track record of meeting the needs of their readers and advertisers.
This year, audit percentage points for receivership, readership and purchasing had to total 269.0 or more in order for a home-delivered or mailed publication to earn the coveted award. Criteria for single-copy and rack-distributed publications were slightly different since these publications do not have receivership and readership scores. For these publications, CVC analyzed purchasing percentage and verification of distribution (paragraph 12) scores, and winners needed a total score of 183.6 to earn the award.
Make the Most of Your Award
If you've earned the Gold Standard Award, we can help you spread the good news! A few Gold Standard Award winners have shared their promotional pieces. Once you receive your award, feel free to swap in your logo and photo, and use these ads to promote your success:
Nothing Looks as Good as Gold
We Expect Nothing But the Best
Congratulations to all the winners!
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