By The Numbers
Issue #18 - October 13, 2009
Announcing the 2008-2009 Gold Standard Award Winners
Congratulations to the 2008-2009 Gold Standard Award winners! These elite publications had the highest receivership, readership and purchasing percentage scores of Circulation Verification Council-audited publications last year.
The Camrose Booster, Camrose, Alberta, Canada
QST Publications Inc, Enterprise, Ala.
5280 Magazine, Denver, Colo.
Dover Post, Dover, Del.
Our Town News, Coral Springs, Fla.
Flagpole, Athens, Ga.
The Advertiser Network, Antioch, Ill.
Shopper's Review, Highland, Ill.
Chicago Windy City Guide, Northbrook, Ill.
NiteLife.org, West Chicago, Ill.
Green Banner Publications, Pekin, Ind.
Chronicle Shopper, Leavenworth, Kan.
Quik Quarter Classifieds, Lafayette, La.
Where Y'at Magazine, New Orleans, La.
Action Unlimited, Concord, Mass.
The Reminder, Hastings, Mich.
Ad-visor & Chronicle, Marshall, Mich.
Scotsman, Cambridge, Minn.
Agri-Guide, Fergus Falls, Minn.
This Week’s Shopping News, Fergus Falls, Minn.
Morrison County Record, Little Falls, Minn.
Livewire, Jackson, Minn.
Buckley Newspapers, Meridian, Miss.
The Add Sheet!, Columbia, Mo.
Webster-Kirkwood Times, St. Louis, Mo.
Las Vegas Weekly, Henderson, Nev.
Cape May County Herald, Rio Grande, N.J.
Genesee Valley Penny Saver, Avon, N.Y.
The Shopping Bag Advertiser, East Rochester, N.Y.
Kapp Advertising Services Inc., Lebanon, Pa.
Peddler Advantage, Paris, Tenn.
Valley Town Crier, McAllen, Texas
Study Breaks Magazine, San Antonio, Texas
The World, Barre, Vt.
Buyer's Guide, Martinsburg, W.Va.
Helmer Printing, Beldenville, Wis.
Stateline News, Beloit, Wis.
Walworth County Sunday, Delavan, Wis.
Wisconsin-Iowa Shopping News, Prairie du Chien, Wis.
Washington County Sunday Post, West Bend, Wis.
What It Takes to Earn the Gold Standard Award
CVC's Gold Standard Award is given only to publications that meet strict quantitative criteria for receivership and readership, from Paragraph 11 of the audit, and purchasing scores, from question 2 or 3 of your readership study.
Publications that earn the exclusive Gold Standard Award represent less than 1 percent of CVC-audited publications. These publications have a proven track record of meeting the needs of their readers and advertisers.
This year, audit percentage points for controlled receivership, readership and purchasing had to total 269.0 or more in order for a home-delivered or mailed publication to earn the coveted award. Criteria for single-copy and rack-distributed publications were slightly different since these publications do not have receivership and readership scores. For these publications, CVC analyzed purchasing percentage and verification of distribution (Paragraph 12) scores, winners needed a total score of 185.7 to earn the award.
Make the Most of Your Award
If you've earned the Gold Standard Award, we can help you spread the good news! A few Gold Standard Award winners have shared their promotional pieces. Feel free to swap in your logo and photo, and use these ads to promote your success. Congratulations to all the winners!
Nothing Looks as Good as Gold
We Expect Nothing But the Best
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