Our Audit Methodology
CVC audit methodology is the most thorough in the industry. Starting with the industry's most experienced auditors, random on-site inspections, stringent reporting standards and phone interview results, CVC sets the standard. Unlike many audit companies, CVC utilizes a unique three-tiered system of checks and balances to ensure complete and accurate data. A CVC audit means quality and reliability.
Audit Reporting
Before audits begin, publishers complete and submit forms detailing specifics about publication printing and delivery. CVC's auditors then pour over these reports, checking for accuracy and authenticity. Once all data is collected and its accuracy is confirmed, CVC provides the publication a certified audit report that can be used for circulation or advertising purposes. Publications meeting CVC's requirements are allowed to display the CVC seal in their materials, and their audits are made available by CVC to a variety of industry groups.
On-Site Visit
The audit process includes an on-site visit by highly trained industry experts. These auditors are experienced publishing executives who know what to look for, what questions to ask and how to quickly learn specifics on a particular publication.
Field Visits
CVC’s audit process also includes auditors random, unannounced visits to the publication's market to randomly check circulation, rack distribution, competition, etc. These field visits are unique to CVC and ensure the ultimate in audit accuracy.
Phone Surveys
Telephone surveys of a publication’s market determine reader demographics vital to advertising purchase decisions. A minimum of 250 full surveys must be completed before data is analyzed and reported. Surveys can also be tailored to ask specific questions designated by publishers once audit questions have been completed.