Audit Benefits

CVC delivers audits that put publishers in the driver's seat. And as a publisher, it is more important than ever to recoup your investment in a circulation audit and readership study. With the data and credibility a CVC audit brings, publishers can see the true picture of their markets and position themselves against competitors for both circulation and advertising revenue.

Just like other supplies you purchase for your publication, circulation audits are tools. Publishers who complete an audit and are proactive in its use and promotion will see the full benefit of their investment.

What our customers are saying
I want to express Eastern Group Publications' appreciation for the excellent way in which CVC conducted our audit. The audit promotion programs your company provides your clients has provided our newspapers an added level of exposure to media buyers."

Jonathan M Sanchez
Eastern Group Publications

Audit training was a great sales tool for our staff. Two staff members took the training advice and have applied it to their accounts already with success!"

Dan Pyfer
Community Shoppers, Inc.

I cannot tell you the ease of working with CVC staff. If they say they’re going to do something, that they do. Nothing is too menial to explain to you. They really show you how to use your audits."

Joyce Sullivan
The Florida Pennysaver and La Palma

After working with other industry circulation audit firms throughout the past 13 years of my daily newspaper career, it is refreshing to see CVC is so customer-friendly, informative and supportive of the publications your company audits."

Jason Sethre
The Grant, Iowa, Lafayette Shopping News & The Weekender

I want to thank you for the time you spent with me and my sales group. The information was AWESOME, and will help a great deal when in the field presenting to prospective advertisers."

Robin Hunter
American Classifieds

CVC provides the most comprehensive information that we have ever had available to get the job done - period."

Bob Barger
Hattiesburg and Laurel Impact

If advertisers know what they're buying, it's a lot easier to keep them satisfied, based on their expectations. The audit lets the advertiser know exactly who the reader is, and that's the most important thing."

Rick Wamre
Advocate Publishing

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Additional Information
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