And the Gold Standard Winners Are…
Congratulations to the 2006-2007 Gold Standard Award winners! These elite publications had the highest receivership, readership and purchasing percentage scores of Circulation Verification Council-audited publications last year:
The Camrose Booster, Camrose, Alberta, Canada
5280 Magazine, Denver, Colo.
Dover Post Company, Dover, Del.
Our Town News, Coral Springs, Fla.
Flagpole, Athens, Ga.
Calhoun County Reminder, Rockwell City, Iowa
The Advertiser Network, Antioch, Ill.
Shopper's Review, Highland, Ill.
Suburban Nitelife, West Chicago, Ill.
Green Banner Publications, Pekin, Ind.
Chronicle Shopper, Leavenworth, Kan.
Quik Quarter Classifieds, Lafayette, La.
Action Unlimited, Concord, Mass.
The Reminder, Hastings, Mich.
Marshall Community Advisor, Marshall, Mich.
Morrison County Record, Little Falls, Minn.
Jackson County Livewire, Jackson, Minn.
This Week’s Shopping News, Fergus Falls, Minn.
Scotsman, Cambridge, Minn.
Webster-Kirkwood Times, St. Louis, Mo.
The Add Sheet, Columbia, Mo.
Buckley Newspapers, Hattiesburg, Miss.
Up & Coming Weekly, Fayetteville, N.C.
Cape May County Herald, Rio Grande, N.J.
Genesee Valley Penny Saver, Avon, N.Y.
H & K Publications, Hamburg, N.Y.
County Pennysaver, Massena, N.Y.
The Shopping Bag Advertiser, East Rochester, N.Y.
Westside News, Spencerport, N.Y.
The Post Newspapers, Rittman, Ohio
The Valley Breeze - Cumberland Lincoln, Cumberland, R.I.
Nashville Parent, Nashville, Tenn.
Valley Town Crier, McAllen, Texas
The World, Barre, Vt.
Action Advertiser, Fond du Lac, Wis.
Wisconsin Rapids Buyers' Guide, Wisconsin Rapids, Wis.
Action Shopper, Waupun, Wis.
Grant, Iowa, Lafayette Shopping News, Platteville, Wis.
Wisconsin-Iowa Shopping News, Prairie du Chien, Wis.
Walworth County Advertiser, Delevan, Wis.
Stateline Shopping News, Beloit, Wis.
Green Tab, Moundsville, W.Va.
Buyer's Guide, Martinsburg, W.Va.
What It Takes to Earn the Gold Standard Award
CVC’s Gold Standard Award is given only to publications that meet strict quantitative criteria for receivership and readership, from section 11 of the audit, and purchasing scores, from question 2 or 3 of your readership study.
Publications that earn the exclusive Gold Standard Award represent less than 1 percent of CVC-audited publications. These publications have a proven track record of meeting the needs of their readers and advertisers.
This year, audit percentage points for receivership, readership and purchasing had to total 269.0 or more in order for a home-delivered or mailed publication to earn the coveted award. Criteria for single-copy and rack-distributed publications was slightly different since these publications do not have receivership and readership scores. For these publications, CVC analyzed purchasing percentage and verification of distribution (section 12) scores. Winners needed a total score of 185.7 to earn the Gold Standard Award.
Make the Most of Your Award
If you’ve earned the Gold Standard Award, we can help you spread the good news! A few Gold Standard Award winners have shared their promotional pieces. Feel free to swap in your logo and photo, and use these ads to promote your success!
Nothing Looks as Good as Gold
We Expect Nothing But the Best
Congratulations to all the winners! Stay tuned … in the next issue of By the Numbers, the winners will share their success secrets!
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